Law firms don't normally have philosophies, of course. But PLP has a unique focus. Let me tell you about it.
PLP's core values borrow from the Jewish concept of tikkun olam: "repair the world." The phrase means we are a community and we belong to each other. Each of us has a responsibility to the greater good: to do our utmost to repair what is broken in this world. PLP expresses this value when it stands shoulder to shoulder with our clients--the accused, the vulnerable, the young, the traumatized--and fights with them for justice and healing.
PLP's logo features an olive tree for very specific reasons. The olive tree embodies PLP's core values: strength, ruggedness, and toughness, on the one hand, and healing, on the other. Olive trees grow in rough country and sometimes must endure long periods of drought before they reach harvest. Yet the oil they produce is traditionally revered for its restorative properties.
Since ancient times, the olive tree also signals peace and hope--and it appears in our nation's founding symbolism. The Great Seal of the United States, first used to finalize peace with England in 1780, features an eagle grasping an olive branch in its right talon. Though the eagle also holds a set of arrows--the power of war--in its left talon, its face is turned toward the olive branch and its promise of peace.
So, the olive tree says a lot about PLP. We're strong, tenacious, and rugged in pursuit of our clients' goals, yet our ultimate mission--together with those we serve--is healing: the repair of the world.